Part I: A polished brand for your REALTOR® web presence
Branding is everything when it comes to making yourself stand out in the real estate business. From printed materials to digital presence, it’s crucial to craft a consistent brand that connects with your intended audience and aligns with your personal goals.
Jon Krabbe, President and Co-Founder of Agent Image, walks us through three important foundations for an outstanding web presence. Based on his talk at REALTOR® Mastery Summit.
1: Make your brand authentic and relatable
The first step to outstanding branding is creating a logo. Think of something simple and memorable—you can look at brands you like and be inspired by their designs. Whether it’s a font, an image, or slogan, think of something that will elicit an emotional response from your prospects; something they can relate to. Create connection to you through your relatable branding: If they feel that your logo is something they can relate to, it will keep your business top-of-mind. It’s a great idea to peruse other logos you like and consult a professional designer. Make sure to use your logo consistently on your various web presences and incorporate it on digital graphics and physical items like business cards and flyers. Make sure that logo use conforms to your local brokerage’s guidelines and NAR rules.
2: How to build a personal brand as an agent on Social Media
In 2020, social media will be the first place people are going to look for you. This includes Facebook, Instagram, Youtube, Twitter, Linkedin, Tiktok, and the newest app of the moment. Make sure that what you post reflects your brand consistently. Not only should your content be consistent per channel, but a consistent message across channels is good too. The content format should be adapted to the medium, but not the tone nor message. (Posting a link to a published article on Tiktok would feel really out of place, but an educational piece published as a PDF on LinkedIn can certainly be translated into a more casual format on Tiktok.) If you post both personal and professional content, be thoughtful in what you share to keep your personal brand consistent. Perhaps your profile is professional and serious, or perhaps it’s casual and friendly… Make sure what you post represents you, and the way you want your clients and prospects to see you.
Bonus tip: Posting on all your channels can be overwhelming! It is better to publish on some platforms well then on all poorly. But if your content does translate well across channels, use services like IFTTT to automatically push your posts from one social media channel to another.
3: Build a memorable real estate website
A real estate website plays a vital role in brand building: it creates a brand identity for your business online and gives visitors the first impression of your company. Since your website is how you deliver your message and content to customers, an outstanding website can lend you credibility and generate quality leads.
Having a website is not optional: It is something you have to invest in to build a memorable brand. Make it simple and clear. Second only to social media, this is where your clients will find you. In this competitive market, make sure your website is filled with high-quality content that will capture users’ attention. People (and search algorithms) judge a website quicker than a blink. In seconds, they decide whether they are going to stay or if they are going to bounce. If they bounce, chances are they are not coming back. Learn how to retain visitors by understanding bounce rate.
Three more tips for creating a strong real estate web presence
- Build SEO by consistently blogging about your niche in the real estate market. When prospective clients Google these terms, they will find your website.
- Post testimonials to make new visitors feel comfortable in relying on your business. Sharing glowing reviews written by your past clients provides social proof of your service. Create a testimonial page, but also include shortened versions in your website header or sidebar.
- Post videos with relevant content for your business field. Upload the videos to YouTube, and include them on your website too. Now your prospects can find you in multiple places. Learn the secrets to a successful YouTube page here on the Clozio blog.
How can Clozio help?
Your branding is a very important part of your business. Once you’ve chosen your personal logo, your best headshot, and dialed in your color scheme, upload these assets to Clozio. Clozio’s Basic and Pro plans allow users to customize the headshot, color, logo and more. Your clients will recognize your branding from your other channels and it will help you provide a consistent experience across platforms before, during, and after your transactions.